About House of Marques
About Us

The People and the Purpose Behind House of Marques.

A home solutions company founded on a single conviction: the right partner changes everything.

Home/About Us
We Experienced the Gaps. We Built the Solutions.

Why House of Marques Exists.

The founders of House of Marques spent their careers inside the most respected retail and distribution businesses in the Gulf. They saw, repeatedly, that world-class home brands were failing not because of their products, but because no true in-country partner existed. A logistics company is not a brand partner. A trading house is not a market developer. They also saw how fast the market was changing, so they built a company that uses the most effective and evolving marketing tools and technologies to give brand partners a modern edge that traditional distributors simply cannot offer.

We measure success differently. Most distributors count sell-in: units leaving the warehouse. We measure sell-through: units reaching the end consumer, and what the brand experience was at every step. That distinction shapes every decision we make. Our portfolio is not built by volume. It is built by fit. Every brand we represent was selected because it fills a genuine gap in the MEA home market and because our team has the capability to develop it properly across kitchen, bathroom, and living segments.

To be the most innovative and trusted single-source partner for complete modern home solutions in Middle East and Africa. That is the vision House of Marques was built to achieve.

6+
Active Brand Partners
MEA
Markets Covered
5
Business Verticals
Dubai business district
Our Audience

Who We Work With

House of Marques works across the full value chain, from global brand owners seeking MEA entry to the developers, retailers, and consumers they ultimately serve.

Brand Owners & Manufacturers
Global home brands seeking to enter or scale across MEA. We provide full distribution infrastructure, market knowledge, and on-ground representation across kitchen, bathroom, and living categories.
Retailers & Trade Partners
Modern trade, traditional trade, and e-commerce retailers across MEA markets. We manage trade relationships, in-store visibility, and supply chain reliability end to end.
Project Buyers & Developers
Real estate developers, architects, hospitality groups, and contractors requiring complete home solutions across kitchen, bathroom, and living for residential and commercial projects across MEA.
Consumers Across GCC
Over 100 nationalities across MEA with distinct lifestyles and aspirations. Every brand we distribute is selected to serve this diversity with products that meet real needs at the right price point.
The Team That Makes It Work.

Leadership Team

Nine industry veterans with over 200 years of combined MEA retail and distribution experience. This is not a start-up team. It is a group of professionals who have already done this, at scale, for the brands the industry knows.

Ram Udupi
Ram Udupi
Founder
33+ years of experience in retail, channel sales and multi-brand portfolio management across home appliances in GCC & India. Former General Manager at Jashanmal National Co.; also served with Better Life (Easa Saleh Al Gurg Group) and BPL Limited. Brands managed: Hoover, Electrolux, TCL, Kenwood, Babyliss, Bertazzoni, Siemens, Delonghi, Russell Hobbs.
Sandeep Karajgi
Sandeep Karajgi
General Manager
35+ years of experience in retail operations, distribution and B2B sales across multi-category electronics and appliances in GCC & India. Previously Country Head – UAE at Sharaf DG, driving 22x growth in 4 years. Also at Ace International (Al Futtaim Group), Plug Ins and Better Life. Brands: Apple, Samsung, LG, Sony, Philips, Microsoft, Electrolux, Siemens.
Morgan Vaz
Morgan Vaz
Head of Sales
25+ years of experience in key account management, modern trade and omni-channel sales across consumer durables in UAE & Qatar. Currently Sales Manager at Techno Blue (HBK Group); formerly with Jashanmal National Company and Betterlife (ESAG Group). Brands: Siemens, Electrolux, Hoover, Russell Hobbs, Remington, La Germania.
Walaa El Shafey
Walaa El Shafey
Director, Marketing
15+ years of experience in regional marketing, e-commerce growth and digital strategy for global consumer brands in MEA. Currently Regional Marketing & E-Commerce Manager at Hoover MEA (TTI Group); formerly with Microsoft, Beko Gulf (Arçelik Group) and Kärcher MEA. Brands: Beko, Kärcher, Hoover, VAX.
Ody Liu
Ody Liu
Director, Product
22+ years of experience across the appliances industry. Former VP Executive of a top Chinese appliance company; MBA and PhD candidate. Council Member of the China Household Appliances Association and the Peking University Economics Alumni Association. Expertise spans product development, supply chain solutions and marketing.
K.S. Balasubramanian
K.S. Balasubramanian
Head of Projects
42+ years of experience in sales and marketing across project, institutional, retail and wholesale segments in India & UAE. Project Sales Manager at Lutfi Trading LLC, Dubai; formerly with Al Ghandi Electronics, Haier, Thomson/TCL India and Voltas Electrolux. Brands: Bompani, Nobel, Lamodano, TCL, Electrolux.
Arun Prasath
Arun Prasath
Trade Consultant
25+ years of experience in GTM strategy, channel development and category management across IT, smartphones and consumer electronics in MEA & Asia. Founder & Principal Consultant, Nandha Management Consultancies; formerly with HONOR International, Jumbo Electronics and Woolworths Wholesale India. Brands: HONOR, Apple, Dell.
Shankar S. Konnur
Shankar S. Konnur
Business Head, Oman
34+ years of experience in sales, marketing, logistics and business development across home appliances and consumer electronics in India & Oman. Former Country Manager at Video Home & Electronic LLC (Oman) and Divisional Sales Manager at Jashanmal (Oman); also with Easa Saleh Al Gurg Group and BPL Ltd. Brands: SENCOR, NutriBullet, Maytag, Hoover, Electrolux, Grundig.
Karunakaran
Karunakaran
Sales Director, Bahrain
34+ years of experience in sales, purchasing and brand management across home appliances and consumer electronics in India & Bahrain. Brand Manager at Jashanmal & Sons for nearly 18 years; formerly Sales Executive at J.A. Zayani & Sons, Bahrain, and with Hafeera Contracting and Hindustan Seals. Brands: Kenwood, Hoover, Russell Hobbs, Babyliss, TCL, Maytag, AEG, Sanyo.
Our Markets

MEA Market Coverage

From our headquarters in Garhoud, Dubai, House of Marques covers the UAE directly and extends across Middle East and Africa, giving brand partners one accountable partner for the entire region.

🇦🇪
United Arab Emirates
Headquarters + Direct Distribution
Headquartered in Garhoud, Dubai. Full direct distribution, warehousing, retail supply, and project coverage across all seven emirates.
🇸🇦
Saudi Arabia
In-Market Brand Partner
Nationwide retail and project supply coverage across the Kingdom, managing brand positioning, retailer relationships, and territory penetration.
🇰🇼
Kuwait
In-Market Brand Partner
Full market coverage through established retail and trade networks across Kuwait, with modern trade and independent trade presence.
🇶🇦
Qatar
In-Market Brand Partner
Growing presence in Qatar's premium retail and project supply segments, with strong relationships across modern trade and hospitality.
🇧🇭
Bahrain
In-Market Brand Partner
Strategic market with strong retail partner relationships and growing demand across home appliances and home solutions categories.
🌐
Africa
Trading
Cross-border trading into select African markets, extending brand reach and creating additional revenue streams for brand partners.

Ready to Enter the MEA Market?

Let's talk about how House of Marques can build your brand's presence across Middle East and Africa.